adwords-goal-branding-awareness

AdWords Goals: Raise Brand Awareness

AdWords Goal: Raise Brand Awareness If raising brand awareness is your AdWords goal, our objective will be to increase impressions and drive customer engagement. Here the focus will be on impressions, customer engagement, reach and frequency. Increase impressions If your advertising goal is branding, your main reason for advertising online is to raise awareness and […]

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claim-a-business-on-google

Register With Google My Business

Register With Google My Business When you register your business locally, you will… Increase visibility for your business/products/services; Generate more leads. Because so many people use mobile phones, localized search results are becoming more and more important. If someone is searching for (for example) cleaning services, it’s vital that he/she sees local results. Here’s a […]

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4 Things Small Businesses Should Do to Succeed with Inbound Marketing [Hootsuite]

4 Things Small Businesses Should Do to Succeed with Inbound Marketing [Source: Hootsuite Blog] 4 Things Small Businesses Should Do to Succeed with Inbound Marketing Small business marketing has turned a corner, and traditional outbound marketing efforts such as direct mail, TV ads, and telemarketing are becoming less and less effective. In fact, 86 percent […]

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10 Tips for Marketing Your Business through Your Facebook Profile

10 Tips for Marketing Your Business through Your Facebook Profile

Photo Source The best way to market your business on Facebook is through a Facebook Page dedicated to that business. However, your personal Facebook Profile presents some marketing opportunities of its own. First and foremost, using your personal profile starts with personal relationships in building business relationships. 1. Let your friends know about your business. […]

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