AdWords Custom Affinity Audiences

An AdWords Custom Affinity Audience is essentially an audience you create yourself. You can tell Google to build tailored audiences for your business based on your customers’ most recent search behavior—people who have likely visited websites or searched keywords that are relevant…

Google Custom Affinity Audiences | Scale & Convert Your Audiences

You: Hey, Google. Would it be possible to create a list for me of all the people who are likely to have recently visited my competitor websites, searched relevant keywords, or visited relevant webpages? Google: Yes. You: Wait… what? I was kinda kidding. Are you saying you can build me a list of people like that?

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