4 Things Small Businesses Should Do to Succeed with Inbound Marketing [Hootsuite]

4 Things Small Businesses Should Do to Succeed with Inbound Marketing [Source: Hootsuite Blog] 4 Things Small Businesses Should Do to Succeed with Inbound Marketing Small business marketing has turned a corner, and traditional outbound marketing efforts such as direct mail, TV ads, and telemarketing are becoming less and less effective. In fact, 86 percent […]

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10 Tips for Marketing Your Business through Your Facebook Profile

10 Tips for Marketing Your Business through Your Facebook Profile

Photo Source The best way to market your business on Facebook is through a Facebook Page dedicated to that business. However, your personal Facebook Profile presents some marketing opportunities of its own. First and foremost, using your personal profile starts with personal relationships in building business relationships. 1. Let your friends know about your business. […]

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On-Page SEO Checklist

On-Page SEO Checklist Search Engine Optimization (SEO) is key to getting your website discovered on internet search engines (i.e. Google & Bing) The technical component of SEO refers to “website optimization” and specifically to those element of a website’s structure and, pages that have to be optimized (built) in a very specific way. The “checklist” […]

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10 Tips for Marketing Your Business with Facebook Advertising

10 Tips for Marketing Your Business with Facebook Advertising

Photo Source Your company needs more customers, so you are examining marketing options. Advertising on Facebook is one option that you do not want to overlook. Facebook advertising is extraordinary in offering the ability to select a particular target audience, monitor the effectiveness of your ads, and modify the ads to adjust to responses. To […]

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10 Tips for Marketing Your Business with Facebook Groups

10 Tips for Marketing Your Business with Facebook Groups

Photo Source The key to marketing success is getting an effective promotional message about your company in front of large numbers of potential customers. Facebook Groups is an excellent tool for making large numbers of people aware of your business, your products or services, and your message. For dramatic increases in the visibility of your […]

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google-search-page

Anatomy of a Google Search Results Page

Anatomy of a Google Search Results Page Below is an example of a Google search results page (with explanations of the different page components) Whatever search query  you type into Google, you will most likely be taken to a page just like the one below. You may click on the image to enlarge it. You […]

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